In 2017, overlapping conversations between the City of Millbrook, Grandview Family YMCA, Elmore County Board of Education, Elmore County Economic Development Authority, and Elmore County Commission started the journey now referred to as 17 Springs. The name 17 Springs is rooted in a historic art festival hosted decades ago in the Millbrook community on the YMCA property. Looking for an iconic name for the joint development of recreational, entertainment and retail opportunities, the partnership settled on 17 Springs as the name to serve as its brand. From the basis of 17 Springs, the recreational outdoor area has been dubbed “The Fields at 17 Springs” while the future event center has been named “The Fieldhouse at 17 Springs”. The adjacent commercial areas planned as a dining, hospitality, shopping and entertainment district carries the name “The Marketplace at 17 Springs”.